Digital Marketing

Advanced Digital Marketing Specialist

Master advanced digital marketing strategies, campaign management, SEO, social media, paid advertising, analytics and growth techniques to build and scale digital brands.

👥 500 + enrolled ⏱ 90 days ● Live Class

Program Overview

The Advanced Digital Marketing Specialist program is designed for learners who want to move beyond the basics and develop practical, industry-focused digital marketing skills. The program covers advanced SEO, Social Media Marketing, Google Ads, Meta Ads, content strategy, lead generation, analytics and campaign optimization.

An advanced digital marketing program covers high-level strategy, data analytics, paid advertising and emerging technologies like generative AI . Through hands-on projects and real-world marketing activities, learners will understand how to plan campaigns, reach the right audience, generate leads, measure performance, and improve marketing results. The course is suitable for students, working professionals, entrepreneurs, home makers, and anyone looking to build or advance a career in digital marketing.

What You Will Master:

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                                            Advanced SEO
                                        

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                                            Social Media Marketing
                                        

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                                            Meta Ads
                                        

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                                            Content Marketing
                                        

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                                            Lead Generation
                                        

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                                            Google Analytics & Reporting
                                        

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                                            Conversion Optimization
                                        

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                                            Competitor & Market Research
                                        

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                                            Campaign Optimization
                                        

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                                            AI for Digital Marketing
                                        

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                                            Real-World Digital Marketing Projects
                                        

LMS Course Curriculum

Step-by-step syllabus structured across academic weeks. Click on each module banner to view detailed lectures, resources, labs, and exams details.

Digital Marketing Strategy

6 Items • 1 Week

Digital Marketing Ecosystem
Customer Journey
Marketing Funnel
ICP & Buyer Persona
Competitor Analysis
Marketing Strategy

SEO

7 Items • 1 Week

Keyword Research
On-Page SEO
Technical SEO
Off-Page SEO
Local SEO
Search Console
SEO Audit

Social Media

6 Items • 1 Week

SMO
SMM
Content Strategy
Social Media Calendar
Organic Growth
Social Media Analytics

Meta Ads

7 Items • 1 Week

Campaign Structure
Lead Generation
Conversion Campaigns
E-commerce Campaigns
Retargeting
Pixel & Events
Campaign Optimization

WordPress for Marketers

7 Items • 1 Week

WordPress Fundamentals
Landing Page Creation
Blog Management
Forms
Basic Website Optimization
SEO Implementation
Conversion-focused Landing Pages

Google Business Profile & Local Marketing

6 Items • 1 Week

Google Business Profile
Local SEO
Reviews
Local Citations
Local Content
Local Lead Generation

Analytics & Tracking

7 Items • 1 Week

GA4
GTM
Search Console
Events
Conversions
UTM Tracking
Marketing Reports

Content Marketing

6 Items • 1 Week

Content Strategy
Content Calendar
Blog Strategy
Social Content
Lead Magnets
AI-assisted Content Creation

AI for Digital Marketing

8 Items • 1 Week

ChatGPT
AI Research
AI Content
AI SEO
AI Social Media
AI Ad Copy
AI Creative Ideas
Marketing Workflow Automation

010

Lead Generation

6 Items • 1 Week

Inbound Marketing
Outbound Marketing
Organic Lead Generation
Paid Lead Generation
Lead Qualification
Basic CRM

011

Digital Marketing Reporting

6 Items • 1 Week

KPI Selection
SEO Reporting
Social Media Reporting
Meta Ads Reporting
GA4 Reporting
Monthly Marketing Reports

012

Live Digital Marketing Project

2 Items • 1 Week

Students create a complete marketing strategy for a real business
Website → SEO → Google Business Profile → Social Media → Meta Ads → Tracking → Reporting

Key Program Perks

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Multi-Channel Digital Marketing

Learn to plan and manage marketing strategies across SEO, social media, Google Ads, Meta Ads, content, and lead generation.

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Advanced SEO Training

Develop practical skills in technical SEO, on-page optimization, keyword research, local SEO, and website performance.

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Google & Meta Ads

Learn to create, target, track, and optimize Google Ads and Facebook/Instagram campaigns for real business objectives.

Frequently Asked Questions

This course is designed for students, job seekers, working professionals, homemakers, freelancers, entrepreneurs, and digital marketing learners who want to develop advanced, practical marketing skills.

Basic digital marketing knowledge is helpful, but it is not mandatory. The program covers the core concepts before moving into advanced strategies and practical campaign execution.

Yes. You'll learn advanced SEO concepts including keyword research, on-page SEO, technical SEO, local SEO, off-page SEO, and website optimization.

Yes. You'll learn how to attract potential customers through digital channels, create lead-generation campaigns, capture leads, and improve conversion opportunities.

Yes. You'll learn how AI tools can support content creation, keyword research, competitor analysis, campaign planning, and digital marketing productivity.

The program is designed around practical learning, with demonstrations, assignments, campaign exercises, real-world examples, and projects.

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